Strategic Provider Ramp-Up
Ramping up new providers to a break-even point represents a persistent challenge for many health systems.
Newly added providers need to acquire patients and build their reputations within their respective markets. Delayed ramp-up times result in lost revenue and provider frustration and increase the risk of turnover, both of which can have a major impact on a healthcare organization’s bottom line.
A leading not-for-profit health system was facing this exact challenge. The system includes six hospitals and over 70 other establishments, which consist of outpatient clinics, urgent care centers, and medical practices. The system was hemorrhaging millions of dollars per year in lost revenue and indirect costs.
Organizational leadership partnered with Doctivity Health to overcome these obstacles and bring new healthcare providers up to speed. Here’s how Doctivity Health approached and solved this long-standing business quandary.
The Challenge: Addressing Slow Provider Ramp-Up
Provider turnover is a costly and often avoidable expense for health systems. When a new provider joins a health system, the goal is to ensure that they become productive as quickly as possible. Without the right strategy, however, onboarding and ramp-up takes, on average, 18-24 months.
That was the case with the health system in question. On average, it was taking more than 24 months for newly hired providers to reach a break-even point. In the meantime, the health system was losing millions in revenue. The organization was also forced to contend with vexing issues like:
Inefficiencies in patient care access
Provider frustration and burnout
Increased costs
High turnover rates
The goals for this client were clear: improve ramp-up time and optimize underperforming providers’ productivity. The health system’s leadership identified Docitivty Health as the ideal partner to accomplish these objectives. Doctivity Health has helped many clients face ramp-up challenges head-on.
The Doctivity Solution: A Data-Driven Approach to Provider Success
Doctivity provides market intelligence tools and customizable analytics dashboards to organizations that critically need practical data and the means to use it.
In this instance, Doctivity focused on 15 mission-critical underperforming providers. The health system’s leadership identified these providers as excellent candidates for the initiative and set out to improve ramp-up time to productivity.
With the support of our intelligent platform, the health system completed the following critical tasks:
Created a customized, strategic plan for each provider based on their practice area and patient demographics
Leveraged real-time data to identify patient demand and address service gaps
Targeted high-performance referral sources to generate optimal patient volumes
Analyzed which procedures and patient types drive the most revenue
Generated detailed financial reports to adjust strategies in real-time
Prior to partnering with Doctivity Health, the organization had a strategy for ramping up new providers. However, it lacked the intelligence tools and data insights to tailor that strategy for each provider and practice area.
Doctivity facilitates true provider-level personalization, enabling the health system to gain more patients and drive significant growth.
The Results: Faster Ramp-Up, Increased Revenue, and Higher Provider Success
The impacts of the Doctivity Health implementation were astounding.
Cumulatively, the 15 providers generated $4.5 million in new patient revenue within 12 months. Additionally, 12 of the 15 hit their individual productivity goals within 12 months, cutting the average ramp-up time in half.
Moving forward, the health system will continue using Doctivity Health to create custom growth strategies for new providers. Slashing ramp-up time in half and generating millions of dollars in new patient revenue promote the system’s long-term growth goals while contributing to the success of providers.
Most importantly, the improvements help the system attract and retain providers, which can promote better patient outcomes and improved access to care. When providers hit their productivity thresholds sooner, everyone benefits.
Doctivity: Your Partner in Provider Performance
Do the challenges outlined here sound all too familiar? If so, Doctivity’s innovative platform can provide clear, actionable insights that promote informed decision-making.
As one Chief Strategy Officer emphasized: “Doctivity’s advanced capabilities and team offer everything we need.” The CSO and many other satisfied clients have praised Doctivity for its user-friendly design and ease of use.
Schedule a demo today to explore the full capabilities of Doctivity Health.
