Cathryn Connolley, MHSA, Named Doctivity Chief Executive Officer
Bloomsburg, PA – Cathryn Connolley, MHSA, Doctivity Health™ co-founder, has been named Chief Executive Officer of the organization, effective January 1, 2024. She has served as Doctivity’s president and chief operating officer since its inception.
“Since its formation in April of 2022, Doctivity has made remarkable progress due in large part to Cathy’s subject matter expertise, dedication, and leadership,” said Board Chair Michael Loscalzo. “We are excited about the company’s progress as we continue to navigate the shift from an early-stage start-up to a mature and highly successful provider of meaningful analytics and actionable insights that hospitals, health systems, and physician organizations need to grow profitable volume in a challenging regulatory and competitive environment.”
“I am honored to be named CEO and continue to lead an incredible team of highly experienced healthcare professionals at Doctivity,” Connolley said. “We are passionate about healthcare and helping our clients maximize their ability to care for the needs of their patients.”
An award-winning and nationally recognized healthcare strategic business advancement, operations improvement, and physician referral acquisition innovator, executive, and leader, Connolley launched SystemCare Health in 2015. From 2000 to 2014, she held various leadership positions including vice president of marketing strategy and operations at Geisinger Health System in Pennsylvania.
Connolley earned a Bachelor of Arts in communications and public relations at Elizabethtown College and a Master of Healthcare Administration and Business at Marywood University, both in Pennsylvania. She has been published multiple times and presents at national conferences on a variety of topics including healthcare business building, growth strategies, and operational enhancement. Connolley has also served as an adjunct faculty member at Marywood University, teaching graduate courses on healthcare business strategy and marketing.
Headquartered in Bloomsburg, PA, Doctivity was named among America’s Most Influential Cloud Computing Startups in 2023 by Startup Bubble News, an independent digital-first media platform focused on the latest news and analysis from the world of startups, technology, and innovation.
To date, Doctivity has delivered more than $60 million in revenue for its clients, a 55 percent increase in unique referral sources, 38 percent surgical yield increase for specialists, and an incredible 82 percent of providers surpassing productivity targets.
Detailed information about Doctivity is available, including podcasts and case studies, at www.doctivityhealth.com.
About Doctivity™
Doctivity Health is redefining the business of healthcare by focusing on provider organizations to generate actionable insights through self-service data analytics using proven, proprietary data sets. Doctivity is an intuitive performance improvement and PRM software solution that increases revenues through service line optimization and referral management by reducing leakage, improving operating performance, and growing market share. Doctivity software was built by seasoned industry executives to deliver strategic growth opportunities for top-line revenue growth. Learn more and follow the Doctivity Actionable Insights on the Business of Healthcare podcast at https://www.doctivityhealth.com.
