Actionable Insights for Targeted Recruitment Efforts

Brick-and mortar healthcare organizations face many challenges today, including increased competition from retail companies, reduced clinical workflows, provider shortages, managing and understand big data, and an increasing number of mergers and acquisitions.

Mergers and acquisitions can have a significant impact on patients, hospital employees, nurses, and providers. In particular, providers can face reduced competition leading to high prices for patients, lower wages, decreased job mobility, increased workloads, burnout, layoffs, and a shift to prioritization of profit. Because of the strain mergers and acquisitions can place on providers, many seek new opportunities for better job security, pay, and a connection to mission of the organization.

As a result of a recent merger that involved a large non-profit healthcare organization and a 177-bed non-profit organization, an independent orthopaedic organization used this as an opportunity to expand their service line offerings, recruit top talent with existing market relationships, and grow their top-line revenue.

By using Doctivity and the immediate, actionable insights the platform provides, the independent orthopaedic organization was able to quickly identify top provider recruits based on unique patient volumes and national rank by specialty, ranking within the specific geographic market areas compared to competitors, and existing relationships with family medicine and internal medicine providers that would serve as a strong basis for practice building.

The Challenge

Mergers can be extremely challenging for all healthcare staff, but especially providers because of the significant impacts it can have on their ability to provide patient care, their pay, and their work-life balance.

Our customer became aware of an upcoming merger between a small, public 177-bed organization and a larger entity nearly six times its size within their market. The complexities associated with the merger presented the independent orthopaedic organization with a unique opportunity to recruit and retain the market’s top orthopaedic talent. 

The Solution

Doctivity provided the customer with immediate access to market insights and a national set of claims data, allowing the organization to quickly identify a high-performing upper extremity orthopaedic specialist involved in the upcoming merger.

As a result of the insights Doctivity provided the organization, the customer was able to unlock insights into outpatient and surgical volumes to successfully recruit the upper extremity orthopaedic physician and significantly reduce the time to value by leveraging the physician’s existing shared patient connections in the market.

By leveraging data from three critical data elements to provide a holistic view of a market landscape, Doctivity was able to provide the organization’s executive team with actionable insights and easy-to-digest visuals to help guide their recruitment efforts.

The Results

Doctivity excels at providing current, high-quality, actionable data that drives top-line revenue growth for all organizations, including independent specialty groups. Because the organization had insight into the physician’s productivity, case mix, and existing market connections, the executive team was able to quickly identify the top service line recruit and competitively incentivize them to join the independent orthopaedic organization.

Above and beyond using Doctivity to recruit a top performing specialty orthopaedic physician in the market, the organization was able to leverage existing shared patient connections through Doctivity’s integrity dashboarding to drastically reduce the physician’s onboarding and ramp-up time.

By accelerating the dissemination of timely market information to the new member of the client’s team, we were able to condense their time to value and promote a strong ROI during this critical juncture.

The client’s chief operating officer had this to say about the experience: “Doctivity is an excellent tool for physician recruitment and internal operation optimization!” 

The independent orthopedic organization values its partnership with Doctivity and will continue leveraging its tools to unlock actionable, timely data insights. We look forward to supporting the continued success of the organization and their new recruit. 

About Doctivity 

The Doctivity platform unlocks the full power of your data in real time. Our solution merges multiple data sources to provide a holistic view of the market. Through this approach, we offer unmatched visibility into important trends and referral patterns, paving the way for improved profitability and a streamlined patient care experience.