Doctivity Health™ Leading Way with Innovative Data Solution - Actionable Data Key to Success in Challenging Healthcare Environment
Bloomsburg, PA – The healthcare industry throughout the United States all too often utilizes insufficient or outdated data and does not prioritize its importance in setting strategies to increase physician productivity and maximize appropriate referral sources.
“It is shocking how largely blind everyone is flying as care is delivered across the continuum. We are lagging behind as an industry in this regard and must improve data sharing and the use of data analytics at a regional level to enhance quality and patient experience,” says Sanjay Doddamani, MD, MBA, a leading physician executive and Doctivity Health Advisor. “There is currently a total lack of understanding of the competitor landscape, and how to assess opportunities to create the right collaborative frameworks with aligned incentives to meet patient needs. Our emphasis as we move toward increased value-based care requires a more robust review and analysis of data.”
That very situation is what Doctivity is designed to address.
“We hear the same story from just about every organization we talk with,” explains Doctivity President and Chief Operating Officer Cathryn Connolley, MHA. “It either takes too long to access data or they aren’t confident the data they have is timely or accurate. Doctivity delivers the right type of data analytics needed to be able to make the right business decisions. Actionable data is the term we use, and understanding actionable data leads to growth and increased revenue generation. You must have the right data and analysis for strategic growth and ongoing effective planning.”
“The data provides a huge amount of granularity to understanding the total market and how much of that market your providers are achieving,” says Glenn Steele, MD, PhD, President of GSteele Health Solutions, Chairman of the City of Hope, and Chair of the Doctivity Health Advisory Board. “Doctivity is an effective, concrete set of products to enable maximizing a provider’s ability to give care to more patients.”
The Doctivity solution to improve healthcare operational efficiencies, increase provider productivity, and accelerate business development consists of two components, the Doctivity platform and client engagement. The innovative platform provides insights for performance management, physician relationship management, analytics, and reporting, and Doctivity’s client engagement is focused on accelerating performance improvement and business development.
“It all comes down to the patients and understanding how individual providers are maximizing their care and how to expand the distribution of that care to a higher market share,” adds Dr. Steele. “The way that data analytics and feedback go to the service line leaders and providers is critical to going from wherever you are to wherever you want to be, both in terms of revenue generation, cost analysis, and cost mitigation.”
Built by healthcare industry veterans with several decades of frontline operational experience and accomplishment, the Doctivity platform runs in a secure virtual cloud (VPC) environment that requires no software to install or maintain on-premises. Access to the platform requires only a web browser and a secure user account, and Doctivity administers the platform and handles everything related to account setup, analytical tuning, and data connections.
“The key insights that business decision-makers will want are readily available through configurable dashboards, scorecards, and reports that can be produced with a click of a button,” Connolley notes.
“Doctivity Health addresses actionable data analysis across payer mix, case mix, product lines, and patient demographics,” says Dr. Doddamani. “I am most impressed with how Doctivity utilizes timely data to drive strategies to meet business needs. And where this is otherwise done piecemeal, Doctivity’s advanced data analytics are quickly available on a single platform.”
Filling the gap between identifying organizational growth opportunities and delivering quality patient care by driving analytical behavior change for its clients and the company’s results to date are impressive. Doctivity has delivered more than $60 million in revenue for its clients, a 55 percent increase in unique referral sources, 38 percent increase of surgical yield for specialists, and an incredible 82 percent of providers surpassing productivity targets.
“You can target physicians appropriately when you have the key performance indicators related to physician performance,” Dr. Doddamani explains. “So, you can better serve your patients and community to keep care locally where possible, manage referral trends, patient volumes, types of procedures, and clinical needs in a given market, and identify where specific specialty services should be enhanced.”
“Here’s a good example,” says Connolley. “If you are hiring an orthopedic foot and ankle specialist, you don’t want that provider seeing patients not specific to the specialty and expertise. A foot and ankle surgeon does not want to see patients with shoulder issues, yet that is often typical. So, what Doctivity does is it allows organizations to see those types of cases per provider and market, and schedule cases appropriately and effectively.”
That is important related to patient and physician satisfaction as well as overall operational performance. “Understanding who the higher performing specialty physicians are is so important, especially for physicians in value-based payment models looking at total cost of care,” says Dr. Doddamani. “Doctivity includes actionable data not just as it relates to primary care, but also physician specialists and post-acute care – which enables appropriate, targeted, and effective measurements of performance like network referrals, utilization, and cost trends. Ultimately, patients must be satisfied with the value of the care provided. Attaining a high level of satisfaction is much more challenging without the use of data to set strategies and make decisions on the healthcare services provided.”
Detailed information is available, including podcasts and case studies, at www.doctivityhealth.com.
About Doctivity™
Doctivity Health is redefining the business of healthcare by focusing on provider organizations to generate actionable insights through self-service data analytics using proven, proprietary data sets. Doctivity is an intuitive performance improvement and PRM software solution that increases revenues through service line optimization and referral management by reducing leakage, improving operating performance, and growing market share. Doctivity software was built by seasoned industry executives to deliver strategic growth opportunities for top-line revenue growth. Learn more and follow the Doctivity Actionable Insights on the Business of Healthcare podcast at https://www.doctivityhealth.com.
