INSIGHTS FROM DOCTIVITY HEALTH ON THE BUSINESS OF HEALTHCARE

We’ve Been There and We Speak Your Language

By Susan B. Fetterman, RN, MSN, MBA, FACHE
Doctivity Health Clinical Operations Manager

Our team at Doctivity Health has more than 150 years of combined healthcare leadership experience. We are healthcare people, and we understand what data you need and how you must use it in your daily responsibilities. Our founder, Cathryn Connolley-Kluck, spent 14 years in marketing strategy and operations at Geisinger under then-President and CEO Dr. Glenn Steele’s leadership and was tasked with developing a program to reduce the time it took for providers to break even and begin paying for themselves.

Based on business development, performance improvement, and data analysis, the resulting program drove the provider ramp up time on average from 24 months to nine months in the first year, saving the organization $15 million in the first year. Incredibly, the final ramp up time was an average of four months.

Cathy realized that this huge issue was not unique to Geisinger and was impacting other organizations as well. So, after six years of consulting with healthcare organizations regarding performance improvement, ramp-up, business development, and provider relations, Cathy, along with Haili Coombe, Doctivity Vice President of Client Engagement and Product Development, pivoted to automate much of what they were doing in consulting, expanded their team of healthcare experts (many with past leadership experience at Geisinger), and developed Doctivity Software.

Doctivity’s revolutionary software delivers uniquely focused provider analytics that allows client organizations to easily see how their providers are performing, quickly identify business development opportunities, and ultimately increase revenue. It is a two-in-one solution that is both a performance improvement/business development tool as well as an advanced physician relationship management (PRM) system.

In my past role as Chief Administrative Officer for Geisinger Clinic, internal business analysts provided the day-to-day information and project work necessary to understand the operations work being done today and what were potential new market opportunities. They also ensured that I knew if there were problems that needed to be solved regarding outmigration, and provider partnerships. Priorities would change based on market conditions, new provider ramp-up, and other daily data inputs – which could be a time-consuming and difficult process.

Doctivity software takes much of the daily work away from the analyst, freeing up those resources for other project work while ensuring operations, marketing, and PRM staff have the data they need to develop solutions and strategies to move forward effectively. The software keeps all data in one easy to use location, enabling all staff, at multiple levels of the organization, to act quickly and efficiently.

Client data is imported – with no patient identification to ensure there are no HIPAA concerns – and unique slices of external data are combined with your electronic health record metrics. Carefully developed algorithms perform the analysis behind the scenes so you obtain consistent and accurate information regardless of who is looking at the data.

Doctivity gives the provider relationship team and the provider information regarding where patients are being seen and by whom – key organizational and market intelligence that can lead to well-informed decisions to hire additional providers in needed specialties, purchase equipment and technology, enhance ambulatory surgery centers, or partner with the right primary care providers.

The dashboards are configurable and display the metrics most important to your business advancement strategies. In the past, displayed client-specific information has included case mix, payer mix, wRVUs, new revenue, new referrals, referral outmigration, identified new referral sources, patient satisfaction, surgical case growth, and market growth in specific geographic markets. You can easily print the dashboards by provider at the touch of a button to improve transparency and communication.

Insights gleaned from Doctivity lead to: focused strategies to reduce referral leakage, target referral sources to drive business, identify loyalists, splitters, and mission-critical non-referral sources, precise physician liaison tactical planning, market expansion planning services, outreach, recruitment, and bricks and mortar planning.

The most important thing in today’s challenging business environment, is to drive new revenue, the Doctivity solution drives new revenue. The strength of our data and the simplicity in how it is delivered to our clients makes it extremely applicable to anyone.

Our Doctivity team speaks your language.

For more information, please contact Cathryn Connolley-Kluck, President and Chief Operating Officer, at cathryn@doctivityhealth.com.